Organization Schema

Organization is a schema.org type for a company or institution. logo points at an image URL. sameAs lists profile URLs that identify the same organization. The visible name on the homepage should match the name in the script.

What you get from Organization Schema is concrete. sameAs entries are the social URLs you add. The logo is a URL, not a file upload. The script describes one organization. Read those results before you paste them into a template, a file, or a ticket. A copied mistake is harder to see later than a mistake still on this page.

A careful pass on Organization Schema looks like this. Start with real input, not a placeholder you do not understand. Enter the organization name, site URL, and logo URL. Then check the middle of the form, because that is where optional fields change the output. Add a short description and any social profile URLs. Finish by reading the whole result, not only the first line. Copy the JSON-LD into the homepage head.

The limit is the part people skip on Organization Schema. Match the output to the input you actually typed, then decide whether it belongs on the live site. They become sameAs links on the organization. The logo is a URL, not a file upload.

A second reading of Organization Schema is worth it because the first pass is easy to rush. Say out loud what the output is claiming. sameAs entries are the social URLs you add. The logo is a URL, not a file upload. The script describes one organization. Then say what it is not claiming. No. Paste a logo URL. The script is built in the browser. They become sameAs links on the organization. The homepage, or the page that introduces the organization. If those two speeches disagree, change the input or pick a different tool. Organization Schema will not resolve the disagreement for you.

Read Organization Schema once more as a single job. Part 1: Enter the organization name, site URL, and logo URL. Part 2: Add a short description and any social profile URLs. Part 3: Copy the JSON-LD into the homepage head. You should be able to point at this in the result: sameAs entries are the social URLs you add. You should be able to point at this in the result: The logo is a URL, not a file upload. You should be able to point at this in the result: The script describes one organization. Do I upload the logo file? No. Paste a logo URL. The script is built in the browser. What are the social fields for? They become sameAs links on the organization. Which page should carry the script? The homepage, or the page that introduces the organization. Who is Organization Schema for? Organization Schema is for someone already doing schema tools work who needs create corporate Organization schema with logos and social profiles. Organization is a schema.org type for a company or institution. logo points at an image URL. sameAs lists profile URLs that identify the same organization. The visible name on the homepage should match the name in the script. The first field was filled with a real value: Enter the organization name, site URL, and logo URL. The result was read: sameAs entries are the social URLs you add. Optional fields were either filled or left empty on purpose. The copy went into the place the last step names. The boundary in the guide was respected before anything was published.

Keep Organization Schema as this step only. When the job moves on, the Local Business Schema is the next page: Local Business Schema writes JSON-LD for a generic local business or a more specific type such as a restaurant or store. The Person Schema covers a different piece of the same work: Person Schema writes Person JSON-LD from a name, job title, company, and profile URLs.